
From Identifier to Innovator: The New Role of Labeling in Food Manufacturing
In today’s rapidly evolving food sector, the humble label has become a sophisticated tool central to compliance, transparency, and innovation. From ensuring product safety to enabling full traceability, labeling technology is reshaping how processors manage operations and adapt to growing industry demands. As systems advance, their role has expanded beyond packaging, becoming a strategic asset across the supply chain.
Once viewed as basic operational tools, labeling and identification platforms are now essential for navigating regulations, improving production efficiency, and protecting brand integrity. Clint Moar, Sales and Marketing Representative at Neumann Marking Solutions, was recently featured in "Sealing the Deal: Innovations in Food Packaging and Labelling," published by Western Food Processor Magazine. He shares how Canadian processors are adopting smarter technologies to stay competitive and compliant.
Labeling for Compliance and Traceability
Today’s systems support critical needs, such as traceability, lot coding, and regulatory alignment—critical components of food safety and recall preparedness. Neumann’s solutions use certified materials and pigmented inks designed to withstand moisture, abrasion, and other harsh conditions. This durability is especially crucial in export markets and demanding logistics environments.
Smart Integration for Scalable, Sustainable Growth
Seamless integration of labeling into production workflows is essential. As Moar explains:
“Most of our clients print high quality labels in roll to roll format using a desktop label printer and rewinder, which feeds easily into existing auto applicators."
For operations requiring faster production, Neumann recommends inline options like the Afinia L901 Series, which delivers full colour variable printing at speeds up to twelve inches per second. As highlighted in Sealing the Deal:
“These solutions integrate smoothly into existing lines, especially for small to medium producers looking to expand automation in stages."
Many Canadian producers transitioning to in-house systems rely on the Epson ColorWorks C4000 and C6000 series for small-scale production, while the Afinia L502 Duo or Epson ColorWorks C8000 are preferred for higher-volume, colour-critical applications.
Neumann also supplies compact date coders, conveyors, and semi‐automated applicators. These tools enable manufacturers to build modular systems tailored to their specific throughput needs, supporting scalable automation while maintaining operational flexibility.
Moar also highlights the environmental benefits of in-house printing:
“By bringing their label printing in house, our clients can shift to on demand production, printing only what they need, when they need it."
This reduces waste and spoilage, aligning with broader sustainability goals.
The Future: Technology and Trusted Partnerships
For Canadian food processors, long-term success depends on strong relationships with technology partners who understand the nuances of food safety, sustainability, and market dynamics.
“Our role isn’t just about supplying equipment. We provide test samples, consultative guidance, after-sale support, and ongoing upgrades," Moar says.
Labeling and identification have become strategic functions that link production, safety, and consumer confidence. As technologies advance, processors will benefit from systems offering flexibility, durability, cost-effectiveness, and regulatory alignment.

Final Thoughts
As food processors respond to growing regulatory demands and rising consumer expectations, labeling is no longer just a technical necessity. It has become a strategic asset. With the right technologies and trusted partners, manufacturers can future-proof their operations while remaining agile, compliant, and sustainable. The label no longer just describes the product—it reflects the innovation behind it.
From consultation to after-sale support, we’re with you every step of the way! Contact us at info@neumannmarking.com, or give us a call at 780-434-9152, Toll Free: 1-800-268-7636, to discover how tailored labeling systems can elevate your production line.
This post draws on insights from Clint Moar’s interview in Sealing the Deal: Innovations in Food Packaging and Labelling, a feature exploring the future of food packaging and labeling in Canada.